Carte Noire is a refined French coffee of the first-rate quality which positions itself in the market in superpremium segment. Against other brands Carte Noire is distinguished by the French origin, individual style, attractive packing and excellent quality of 100% arabica coffee.
Ogilvy Action repeatedly held promotional actions for Carte Noire brand. Exclusive gifts were developed for participants of the promotions by REDWORKS team.
Gift sets: coffee sticks and an aromatic candle, sticks with coffee and a pocket mirror
All materials for promotional action correspond to image and brand positioning
Materials for promo: a presentation box with the fried grains, a box with various kinds of sugar, a bookmark, a scratch-card, a leaflet, a notebook, a set of tapes for registration of gifts
Creative team:
Designers: Anastasiya Baula, Levko Gorbachevsky, Olga Samsonenko
Illustrator: Natalia Khranovskaya
