Internet.UA is the entertaining print magazine dedicated to Internet and digital media. While appealing to the audience, it was in need of attracting new investors and advertisers.
Ogilvy Group and RedWorks came up with an uncanny attention-grabbing idea. There was a new column developed by Ogilvy Group devoted to Internet Marketing, the topic of interest to both readers and potential advertisers. While RedWorks designed the magazine cover and an envelop with the teaser message on it reading "We know what your people do in the Internet". This was written with the cut-out letters in a 'anonymous note' manner.
500 envelops with the magazine were distributed among Marketing Managers and Directors of major companies.
An envelope
Magazine cover
Creative team:
Art Director: Mikhail Krivoruk
Designer: Vitaly Kozlov
DTP Specialist: Vladimir Matsapura
