RedWorks

 

«Hercules» is one of the largest ice-cream brands in Ukraine with more than 40 different products. The brief was to develop new integrated brand identity for «Hercules» products from scratch to make them widely recognized and identified with the corresponding brand by consumers.

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Korona trademark launched new products on market – Biscuit Desserts Korona and Korona Chocolate Canape. Just after the launch it became clear that current packaging design was not satisfying as for the level of Korona brand. Thus it was in need of redesign.

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The Georgian tea which has been exporting abroad for a long time is available at home now, in Georgia, under the trade mark Gurieli Export. Ogilvy&Mather faced the complex working out of the creative concept of the tea brand, its identity and name.

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Brand Vogue has presented a new exclusive collection of Vogue Éphémère Obscur and Vogue Éphémère Clair. Packs’ design was created by the Parisian artist Akroe.

Optical illusions became a basis of design. As a matter of fact, the idea based on the game of forms, colors and shades is embodied in packs.
In launch support of new tastes REDWORKS Studio developed a sales presenter with portable elements. The design of the presenter is also executed in stylistics of optical illusions.

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Carte Noire is a refined French coffee of the first-rate quality which positions itself in the market in superpremium segment. Against other brands Carte Noire is distinguished by the French origin, individual style, attractive packing and excellent quality of 100% arabica coffee.

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Ogilvy Action team developed Sommelier program for Vogue brand. According to the program Vogue Sommelier worked at the cafes and restaurants.

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Vogue presented the new cigarettes which packs' design was co-developed with Nina KCK. Ad campaign on new packs launch included different media channels: OOH, prints, promo campaigns and activities at the restaurants and beauty shops.

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Premium chocolate Spokusa has been in the market for a long time. With time there was a necessity of pack redesign. Together with pack it has been decided to change the chocolate name too.

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Korona trademark launched a new product in the market - chocolate in a new format. Unlike typical pack, each part of the miniatures is in separate section. So, the bar of chocolate looks like a miniature box of sweets.

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Korona trademark launched a new offer - boxed chocolate sweets. The Studio had to develop a new design for the packs.

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Brand Korona has once again expanded the borders of pleasure with chocolate, having launched new products: almond in chocolate, cashew in chocolate and allsorts of raisins and nuts in chocolate.

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The cigarette brand Pall Mall launched an exclusive collection of new tastes. The Studio was engaged in working out of design of packs. The primary goal was to transfer stylistics of cities' urbanization which is congenial to the brand.

 

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