«Hercules» is one of the largest ice-cream brands in Ukraine with more than 40 different products. The brief was to develop new integrated brand identity for «Hercules» products from scratch to make them widely recognized and identified with the corresponding brand by consumers.
We created playful characters with funny names for every product, visualising «Hercules» as a light-hearted, colourful, non-boring brand with ‘easy-going’ attitude towards life.
Creative team:
Art-director: Olga Samsonenko
Designer: Nadia Diachenko
Copywriter: Evgeniya Dzyubenko
Illustrators: Nataliya Khranovskaya, Yulia Malanina
