Pall Mall is a modern brand adhering to philosophy of cities. To acquaint consumers with the brand and to raise its recognition, the Studio was to create an info site about the trade mark.
Brand Pall Mall is known for the adherence to philosophy of cities which are full of life and movements. In support of this philosophy REDWORKS developed a quest for the trade mark, and any person could take part in it on the brand site.
REDWORKS developed an interactive portal with various online and offline activities in support of the launch of the annual Pall Mall campaign - Style City. The goal of the given campaign was to renew existing brand-communications as much as possible.
The cigarette brand Pall Mall launched an exclusive collection of new tastes. The Studio was engaged in working out of design of packs. The primary goal was to transfer stylistics of cities' urbanization which is congenial to the brand.
