The cigarette brand Pall Mall launched an exclusive collection of new tastes. The Studio was engaged in working out of design of packs. The primary goal was to transfer stylistics of cities' urbanization which is congenial to the brand.
Each taste was visualized by means of a certain city: chocolate - New Orleans, cappuccino – San Francisco, fruit taste – Los Angeles.
The Studio was also engaged in working out of huge advertising campaign on launch of new products. During the work commercial materials for all communication channels have been developed: information support materials for corporate use, promo materials, OOH, prints, POP materials, digital ads.
Flash wall, wobbler
Key-visuals for ad campaign, promo leaflet
Site pages
Creative team:
Art Director: Mikhail Krivoruk
Designer: Ruslan Korotych
