Ogilvy creative department has developed an idea for Solpadeine online campaign in social networks.
People, who were looking for pain relief, have created a single blog. There they spoke about their pain sharing it with people with the same problems. As a happy ending of the campaign bloggers have found a relief - Solpadeine - and told everyone about it in the Network.
After the campaign REDWORKS created a TVC about its terms, purposes and results.
Designer: Alexey Dudko
