Ogilvy Action created national program engaging consumers at the beauty shops in launch support of the new Vogue taste. The main goal was to increase consumers loyalty for premium brand Vogue.
REDWORKS developed all the promo materials.
Promo logo
Promo materials: brochure with presents, personalized envelope for coupons, matches, leaflet, pack for rahat lacoum with rose flavor.
Promo materials: stand with presents, table-top with leaflets
Stylish accessories were created for visitors of beauty shops as sophisticated presents. The main present – a pursue – was created in cooperation with a well-known Ukrainian designer. All the presents are made of high-quality branded leather.
Promo materials: stylish accessories
The main present - a pursue - was created in cooperation with a well-known Ukrainian designer
Creative team:
Art Director: Olga Samsonenko
Designer: Anastasiya Baula
Copywriter: Oksana Pavlovskaya
Production Managers: Valery Popovich, Andrey Svyatuk
